London Fashion Week might be about the collections on the catwalk but it’s the styles on the front rows that really attract attention.
And Diana Vickers stood out from the rest on Friday as LFW kicked off with Zoe Jordan’s a/w 2013 show at Somerset House, wearing one of the designer’s tweed capes and matching skirts.
The former X Factor star proved her style credentials in the fashion-forward look, as she was joined on the front row by a host of London’s most trend-conscious stars.
The 21-year-old, who has come a long way in the style stakes since her appearance on the talent show in 2008, matched the designer’s tweed cape and skirt with a long-sleeved, maroon top.
Keeping her legs bare, despite the cold weather, the young singer added a pair of towering, black ankle boots and wore a casual but stylish black shoulder bag.
She wore her long blonde hair unstyled and tousled and added minimal make up in a bid to keep all of the focus on her stand-out outfit.
Fashion lovers out in force: Model Olivia Inge and Amanda both sat front row as London’s style elite geared up for the big week
The West End star wasn’t the only person at the show wearing Zoe’s own designs, as presenters Laura Whitmore and Amanda Byram both wore outfits with her trademark ink splash print.
The blonde MTV star also went bare-legged in a short white dress, standing out in the eye-catching print and clutching a grey bag to her.
Total Wipeout presenter Amanda wore the same print but as a top, matching it with one of the designer’s bright pink, tweed skirts.
Amy Winehouse’s goddaughter Dionne Bromfield opted for a green metallic top, matched with skinny jeans and stilettos and posed for photos before taking her place on the front row.
Flame-haired model Olivia Inge certainly made sure that she stood out as she wore a loose-fitting bright orange top and red jacket.
Brights and metallics: Zoe Jordan debuts her new collection featuring bright block colours and metallic suits
The 31-year-old sat with pals Tolula Adeyemi and actress Jaime Winstone, who also mixed orange and red.
Big names to show this week include Mary Katrantzou, JW Anderson, Jonathan Saunders, Burberry, Mulberry, Paul Smith, Preen, Matthew Williamson and Temperley London, while Rihanna will showcase her collection for River Island and L’Wren Scott is joining the London line-up for the first time.
Bright: The sun was out at Somerset House for Dionne
Launching LFW on Friday morning, mayor Boris Johnson said: ‘London Fashion Week is a dazzling showcase of great British talent. Its significance has been growing over the last few years, with strong attendance by press and buyers from around the world.’
The Made In Chelsea contingent were represented by Rosie Fortescue, Oliver Proudlock and Millie Mackintosh.
The girls blocked out the winter sun in oversized shades, while Proudlock stuck to his trademark glasses.