It’s time to shake up your style and wake up your wardrobe. And for Lois Joy Johnson it’s as simple as buying a dress.
“If you’re looking for an easy solution, have to wake up in the morning and look good from 7 a.m. all the way through the day and don’t want to think about it, buy a dress,” she says.
Johnson, a founding editor of MORE magazine and author of the book “The Wardrobe Wakeup: Your Guide to Looking Fabulous at Any Age.”
Johnson’s new book is a honest, girlfriend-to-girlfriend manual aimed at women over 40 who are tired of wearing the same boring pieces in the same boring way. Loaded with helpful tips and tricks – “Wear one color head-to-toe. It’s a style home-run” – photos of real women rocking their looks and talking about what works for them and, of course, a cheeky discussion of aging body parts and how to work with them.
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“I know now that I really need comfort,” she says, clad in a fitted cashmere dress, black boots and perfectly done hair. “If I’m comfortable my brain works better, I’m happier, I smile more and I’m more self confident. If I have to wear something that’s too fashiony, too trendy, or forget my comfort elements, forget it.”
Johnson, 61, says her style is minimalist and artsy. She mostly mostly wears black and gray with a pop of yellow.
“My hair is a big part of my fashion and look,” she says about her blonde locks. “I bleach the hell out of my hair and I love it. I think having yellow hair is something I’ll never outgrow, even when I’m 90.”
Johnson says the secret for women of all ages is to keep their inner girls alive.
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“I think whether you’re 60 or 50 or 40, everyone feels youthful inside,” she says. “And keeping that spirit going, maybe it’s a sparkly ballet flat or maybe it’s a ‘60s band tshirt under your Armani pantsuit. I think keeping that spirit of who you were when you fell in love with fashion alive is really important.”
We caught up with four fabulous New York women in their 40’s and 50’s – Edris Nicholls, owner of Meatpacking Salon Edris, Eve Feuer, celebrity stylist and wardrobe consultant, Cynde Watson, creator of Rich cosmetics and founder of Rich Makeup Studio in Harlem – all of whom appear in Lois’ book – and Kiran Rai, founder of celebrity-favorite brand Sir Alistair Rai, to get their style secrets. Here’s what they said:
JULIA XANTHOS
Edris Nicholls, owner of Edris Salon, said she wears her Issey Miyake purple scarf “every day with every thing.”
Edris Nicholls, 49, owner of Edris Salon in Meatpacking
Her style: “My style is my own. I do not follow trends. I wear an Issey Miyake purple scarf every day with every thing, even if it’s just stuck to my bag.”
What she’s wearing: “A flowing green Issey Miyake tunic and pants with my signature purple scarf that brings out the warmth in my skin. The statement is effortless style.”
Style mantra? “Dress for your body, not just for the trend or what you think others might like. Confident is style!”
Bargain or full price at Barneys? “Neither! There is no need to pay full price unless it’s custom designed.”
What’s the item you can’t live without? “My scarf. It holds my energy. It’s my good-luck charm.”
JULIA XANTHOS
Eve Feurer, a stylist and personal fashion consultant, said that while she was much trendier in her 20s, she now tries “very hard to stay true” to herself.
Eve Feuer, 52, stylist and personal fashion consultant
Her style: “I wear jeans almost every day. I dress them up or down accordingly, usually with a silk shirt, textured jacket and with heels for dinner or with sweaters or great T-shirts by day.”
What she’s wearing: “A leather T-shirt from Massimo Dutti with my favorite J. Brand jeans, a very typical outfit for me and a slight twist to my T-shirt look. I always accessorize and this time, I picked an armful of bangles. I love all shades of neutral colors.”
How has your style changed since you were in your 20s? “I was much trendier in my 20s than I am now. I know my taste and what looks best on me and try very hard to stay true to myself.”
What’s your one piece of style advice? “Throw on a scarf to change your mood and outfit quickly and easily – a bright color scarf can instantly transform a boring outfit.”
Bargain or full-price at Barneys? “I am definitely a bargain shopper. I will pay full price if I need something right away for an event, or for shoes, but otherwise I prefer to wait for sales. I love sample sales!”
JULIA XANTHOS
Kiran Rai, creative director and founder of fashion brand Sir Alistair Rai, says Jenna Lyons of J.Crew is one of her style icons.
Kiran Rai, 46, creative director and founder of fashion brand Sir Alistair Rai
Her style: “It’s the same as it was when I was 20, a mix of cheap and luxe, bo-ho and hippie and always overaccessorized.
What she’s wearing: “JCrew silk cami, Zara sequined bolero, slouchy Current/Elliott boyfriend jeans, Steve Madden booties, jewelry from India and a Chanel chain belt.”
What are your style rules? “Nothing tight! I have just never done it. I buy everything 1-2 sizes too big and either tailor it or just let it hang. I dig that. A man once said to me, “You would never know what you got under there” and I like that, especially at 46. Less is more.”
Style icons? “Jenna Lyons, hands down. She’s so cool and I love her. Also Diane von Furstenberg and Coco Chanel.
Labels you love? I live for Zara, it’s just the best for the price point and it’s classy. It’s the Forever21 for adults. JCrew, when I need classic touches; Chanel for bags and shoes. I’m a combo shopper all the way, I like to miss designer with affordable piece, and I love vintage.
JULIA XANTHOS
Cynde Watson, a beauty entrepreneur, likes adding a pop of menswear to her looks.
Cynde Watson, 46, beauty entrepreneur, makeup artist and founder/creative director at Rich makeup studio in Harlem
Her style: “Feminine with a menswear edge. You will always find me wearing Converse sneakers, ankle boot, skinny jeans or black leggings with an oversize sweater or crisp white shirt. Usually, I’m in all black. I also love dresses because they are sleek and make a statement without a lot of fuss. I will add a pop of color, usually red or bordeaux.
What she’s wearing: “A red Fenn Wright Manson wrap dress with a ruffle collar. This wrap dress complements my curves. I don’t wear a lot of jewelry, so the ruffle collar is like a built-in accessory.”
What do you know now that you didn’t know in your 20s? “I know my body and choose styles that complement it. I also realize less is more.”
Style mantra? “Dress for the body you have, not the one you had or aspire to have. Find a designer that fits your lifestyle and signature style.”
What’s the item you can’t live without? “I don’t wear a lot of accessories, however, a nice wide belt would be my go-to piece with an oversized handbag and sunglasses.”
JULIA XANTHOS
“Keeping that spirit of who you were when you fell in love with fashion alive is really important,” said Johnson.
5 WAYS TO LOOK REAL HAUTE
1. Double your camouflage benefits by choosing draped tops and dresses in a small allover print. The combo of strategically gathered fabric and pattern disguises everything from muffin tops to belly bulge.
2. Belt dresses and coats like Michelle Obama to freshen classic, tailored or conservative pieces. Collect embellished, skinny and colorful belts to change up clothes you own.
3. Make dresses, not blazers or suits, your new lifestyle power pieces.
4. Nude pumps that match your face foundation and shallow V, scoop and draped necklines stretch your legs and neck so anybody looks instantly taller and slimmer.
5. Wakeup your wardrobe and skin with color! If you’re shopping the sales or buying new for spring skip black and trendy green and head for warm, energizing reds, pinks and oranges or sallow-beating violet, fuchsia and cobalt blue.